“And that’s actually no one’s fault: images of REAL boobs are hard to come by – impossible even. “It seemed that many people had never seen a real post-pregnancy boob before,” reads the Frida Mom press release. After having broken the taboo of talking about vaginal postpartum recovery (while advertising its peri bottle, underwear, and numbing spray, of course), this seems like a pretty logical next step in opening up conversation about what our bodies go through to create and nurture new life. Now Frida Mom is getting in on the action with some graphic pics of its own. A post shared by Frida Mom post prompted many women, mothers or not, to flash their boobs to the internet with the hashtag #BoobsOutforCardi.